Current tillage practices in the important winter wheat-summer maize double cropping system of the North China Plain are under debate because of negative effects on soil quality and crop yield. Therefore, a long-term experiment was conducted from 2001 to 2018 to determine the effects of soil conservation practices on crop yield and soil quality. The treatments were imposed following maize harvest and prior wheat seeding, and were defined as follows: (1) moldboard ploughing (0-20 cm) following maize straw removal (CK); (2) moldboard ploughing (0-20 cm) following maize straw return (CT); (3) rotary tillage following maize straw return (RT); and (4) no tillage with maize straw covering the soil surface (NT). Wheat straw was chopped and spread on the soil in all treatments and maize seeded without prior tillage. Wheat yields were higher in CT than RT and NT treatments (p < 0.05); NT had 18% lower wheat yields than CT. No significant differences were found between treatments in summer maize yields. The soil organic carbon (SOC) content in the surface layer (0-5 cm) was higher in NT and RT compared to CT and CK. However, SOC content in the 10-20 cm and 20-30 cm layers was lower in NT and RT compared to CT and CK. Similarly, available phosphorus in the surface soil was higher in NT and RT than in CT and CK. but the opposite was true for the lower soil layers. SOC stocks (0-30 cm) increased in all treatments, and were initially faster in NT and RT than in CT and CK. However, SOC stocks were higher in CT than in other treatments at the end of the experiment. This finding indicates that no tillage and reduced tillage decreased both wheat yields and soil C sequestration over time; it also indicates that CT was the most robust in terms of crop yields and soil C sequestration.